“Marketing that respects your customers.”
We feel that First-party data is the most accurate, cost-effective, and privacy-compliant resource for modern marketing. It gives businesses control, improves targeting, and ensures future-proofing in a world where third-party data is disappearing.
Connecting Consumers and Brands
Welcome to Leads and Perks a marketing arm of WSBC Ad Agency, your partner in advertising excellence. Discover our innovative solutions and our dedication to delivering exceptional results.
How We Help Businesses Get Customers
We help businesses turn their customer data into a competitive advantage. By harnessing the power of first-party data, we enable brands to deliver smarter, more personalized, and privacy-safe marketing across every channel.
Here’s how we do it:
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Data Strategy & Infrastructure
We help you organize, enrich, and activate your first-party data—whether it’s from your website, app, CRM, or POS—so it’s ready for meaningful marketing use. -
Audience Segmentation & Insights
We build dynamic customer segments based on real behaviors and preferences, giving you a deeper understanding of your audience and the power to target with precision. -
Personalized Campaigns
We create and deliver tailored messaging across email, social, search, and programmatic channels—driven by real-time customer data and intent signals. -
Privacy-First Marketing
With evolving privacy regulations and the decline of third-party cookies, we ensure your marketing is fully compliant while staying impactful. -
Performance & Optimization
Every campaign is tracked, measured, and optimized. We provide clear insights that show not just what’s working, but how to do it better next time.
"Smarter data. sharper results."
First-party data marketing is important because it leverages data that a company directly collects from its audience—such as customers, website visitors, app users, or email subscribers. This type of data is increasingly valuable in the current digital landscape.
About Us
At WSBC Ad Agency, we’re redefining the future of advertising through the power of first-party data. As a next-generation advertising agency, we help brands build smarter, privacy-first marketing strategies by leveraging the data they already own—directly from their customers.
In a world where consumer trust and data privacy are more important than ever, we focus on creating deeply personalized, consent-driven campaigns that drive real business growth. Our team blends creative excellence with data intelligence to deliver results that are not only measurable but meaningful.
From strategy and segmentation to media activation and performance optimization, we partner with brands to turn first-party data into their most valuable marketing asset.
No guesswork. No third-party noise. Just better advertising, built on truth.
"Data that deepens relationships."
This is where our journey begins. Get to know our business and what we do, and how we're committed to quality and great service. Join us as we grow and succeed together. We're glad you're here to be a part of our story.
Our Approach
We believe the future of marketing lies in authentic, data-driven connections—built on trust, not tracking. That’s why our approach centers on helping brands make the most of the data they already own.
1. Data-First, Always
We start by unlocking the full value of your first-party data—from CRM systems, website behavior, purchase history, and beyond. It’s the most accurate, most powerful asset you have.
2. Privacy by Design
In a world without third-party cookies, privacy isn’t optional—it’s essential. We design every strategy to be future-proof and compliant, respecting your customers while delivering results.
3. Human-Centered Personalization
Our campaigns go beyond clicks. We use real insights to craft messaging that resonates with real people—at the right time, in the right place, with the right tone.
4. Cross-Channel Activation
Whether it’s email, paid media, social, or onsite personalization, we activate your data across every channel—seamlessly and strategically.
5. Measure What Matters
We track what truly drives growth—customer lifetime value, engagement, retention, and ROI. Then we optimize relentlessly.
Get Your Free Business Marketing Audit
This is where our journey begins. Get to know our business and what we do, and how we're committed to quality and great service. Join us as we grow and succeed together. We're glad you're here to be a part of our story.